Habu
Habu’s data clean room software empowers companies to operate in distributed data environments, enabling them to benefit from the value of data without the risk. Habu connects data internally and externally with other departments, partners, customers, and providers in privacy safe and compliant ways for better collaboration, decision making and results.
Our Focus
In an ecosystem that puts privacy-first, consumer datasets will only be fully unlocked in select, highly-controlled, cloud-based environments, where stringent Differential Privacy controls are applied – the Data Clean Room.
Google pioneered this trend, launching Ads Data Hub in 2018, and more large media companies, retailers, and other data owners are following suit. Data Clean Rooms provide powerful access to data – that would otherwise remain under lock-and-key – but they are complex tools, requiring highly-specialized resources to operate.
Habu is the industry’s first Clean Room solution designed to make Data Clean Rooms safe and easy, by fully embracing the dual requirements of flexible, multi-cloud infrastructure and automated intelligence. Our solution accelerates time-to-value for data scientists and marketers alike, while still surpassing the most exacting standards for privacy and security.
Our Customer
Brands today spend more than 70% of their media budgets within the walled gardens of Google, Amazon, and Facebook, and incumbent measurement & targeting tactics are becoming increasingly difficult amidst numerous landscape changes. That’s why brands like Activision and Asics have turned to Habu for increased insight, efficiency and effectiveness in their marketing analytics and operations, new strategic partnership opportunities through secure data collaboration, and are seeing greater ROI across their entire marketing investment.
Contact
You can follow Tim on Twitter or Linkedin and you will find Habu on Twitter and Linkedin
Contact: Tim Norris-Wiles, Managing Director EMEA
Email: tim@habu.com
Website: https://habu.com
Follow: @HabuHub
